DEBATE NIGHT
AD CAMPAIGN

SERVICES USED:

• Print- Poster Design
• Digital- Social Media Ads

Who doesn't love to see a good fight? Well that election was the $*!&-show of the century, but seriously who wouldn't love to see a couple older guys duke it out UFC style? You cannot tell us EVERYONE wouldn't tune into that, and pay the $15.99/month fee to MAX to watch it. Well at least we can dream the design of it into existence.

This client was hosting a series of presidential debate watch parties. They partnered with other clubs and needed a visually appealing concept to draw a crowd.

The concept of making it a "fight night", as UFC had grown in popularity, was received extremely well. It began by altering the UFC Title Card to become "USA Debate Night".

Once we cutout the images of the candidates, and adjusted the lighting to be the less saturated look as UFC designs had done, it was slowly pieced all together.

The design had to be done with a consideration for alternate squared versions of ads for Instagram. The decision was to separate the ads by the debate dates.