PERFECT ANIMAL LOGO

SERVICE USED:

• Logo Design

You know how some concepts come to you in the blink of an eye with the help of a Lake Day-long mix of creative... liquid? That is exactly the 5 minute story behind this logo.

This client had gone through several designers before coming to us needing a logo that showcased their new identity. They had a prior band, but reorganized with a couple new members. So the concept was to take their prior logo, and turn it on it's head with similar shapes.

The main symbol is a forging of the letter P for Perfect and A for Animal. The font choice in the spelled out name was meant to essentially be an onomatopoeia of itself. A pristine serif font for Perfect, and a wild savage font for Animal.

This client enjoys duality of messaging as they have a fair amount of deep metaphors in their music, so this echoed who they are not only as a band, but as their music.